AUDIENCE RESEARCH PRODUCTION

I  asked 9 different people who read various lifestyle magazines; 4 men ages 17, 24, 22, 19 and 17, 5 women ages 23, 18, 17, 16 and 24, 4 questions about lifestyle magazines :

1. What type of lifestyle magazine do you enjoy reading?

55% answered Travel, 22% answered Healthy Lifestyle, and the rest answered other magazines, with the clear popular answer being Travel.

2. (to the 55% that answered Travel) Which Travel Magazine are you subscribed to?

Each of the Travel magazine readers went with different answers, National Geographic, CN Traveller, Practical Motorhome, lonely planet and Wanderlust.

3. (to all) What is the reason you like the magazine you read?

Some of the reasons were:

• Very up to date
• Has a great website and is on social medias
• Because they are aspirational
• One person said that it felt like it wasn't just directed to older people but was inclusive of a younger audience.

4. If there was to be a new magazine for younger people (aged 16-25), what would like it to contain and how would you want it to be?

• (Travel magazine reader) I would like it to be more understanding of prices since the younger audience have a limited budget for obvious reasons.
• I would like it to have a cool design that is less formal and more appealing to me.